BFCM · Growth Audit

Free Black Friday Growth Audit for Shopify Brands

The short answer

A Black Friday growth audit reviews the parts of your Shopify marketing system that determine whether BFCM traffic converts: creative, offer, Meta ads, landing page, email capture, flows, and retention. Leadhook Media helps small-batch brands find the highest-leverage fixes before the busiest sales period of the year.

Who this is for

Small-batch, artisan, handmade, apparel, and founder-led Shopify brands that already sell online and want Black Friday to bring in customers who come back — not just a one-weekend spike.

Why it matters

Ad costs rise sharply during BFCM and inboxes are crowded. Brands that go in with clear creative, a considered offer, and ready email flows get more from the same budget. Brands that rely on a bigger discount alone often buy low-quality customers at the most expensive time of year.

What the audit reviews

Creative angles and existing Meta ads
Your planned Black Friday offer and how clearly it is communicated
Landing page and product page clarity
Email capture and list growth before the sale
Klaviyo flows: welcome, cart, post-purchase, winback
Campaign plan for BFCM week
Post-BFCM retention opportunities

Why BFCM needs more than discounts

Everyone discounts on Black Friday, so a discount alone rarely stands out. Early access for subscribers, limited runs, gift bundles, and a strong product story often perform better for small-batch brands — and protect margin.

What you receive

A review of your current creative, offer, and email setup
The biggest opportunities ranked by likely impact
Clear next steps you can act on, whether or not we work together

How Leadhook Media helps

We look at your brand the way a new customer would during Black Friday — from the first ad to the confirmation email — and note where the story, offer, or follow-up breaks.

You get a prioritised view of what to fix first, so limited time before BFCM goes into the changes most likely to matter.

We connect creative strategy for Shopify brands, Meta paid advertising, and email marketing for small-batch Shopify brands into one growth system.

Common mistakes

Planning the offer the week before Black Friday
Not growing the email list in October and early November
Sending paid traffic to a generic homepage
Launching untested creative during the most expensive week
Forgetting post-purchase flows for the flood of new customers

Recommended approach

01
Request the audit
Share your store and current setup.
02
We review
Creative, Meta ads, offer, pages, capture, flows, and retention.
03
Walkthrough
We show you the highest-leverage fixes before BFCM.
04
Decide
Act on it yourself or talk about working together.

Frequently asked questions

What is a Black Friday growth audit?

It is a free review of the creative, offer, Meta ads, landing pages, email capture, Klaviyo flows, and retention plan that decide how well your Shopify brand performs over Black Friday and Cyber Monday.

Who is this audit for?

Small-batch Shopify brands — artisan, handmade, apparel, accessories, and founder-led — that already sell online and want a stronger BFCM.

Do you review Meta ads?

Yes. We look at your current creative, angles, and campaign approach, and how well they are likely to hold up when costs rise during BFCM.

Do you review Klaviyo and email?

Yes. We review list growth, your core flows, and your planned BFCM campaigns, including what happens to new customers after the sale.

Do I need a large budget?

No. The audit is free, and many of the most valuable fixes — offer clarity, email capture, flows — do not require extra ad spend.

What happens after the audit?

You get a clear list of priorities. If there is a good fit and you want help implementing them, we can talk about working together; there is no obligation.

Ready to turn your product story into a growth system?

We'll review your creative, Meta ads, offer, landing page, email flows, campaigns, and retention opportunities.

Request Your Free Black Friday Growth Audit Or book a call directly