Case study · Ecommerce brand
Heading
Summary
Heading's founder had spent three years building an email list of around 11,000 people. Working with Leadhook Media on email marketing, the list grew to 100,000 in three quarters and email came to account for about 20% of total revenue.
The challenge
List growth had been slow — roughly three years to reach 11,000 subscribers — which limited how much revenue email could contribute.
The work
- Email marketing and Klaviyo management
- List growth and subscriber acquisition
- Email campaigns and flows
The result
The email list grew from about 11,000 to 100,000 subscribers in three quarters, and email grew to around 20% of total revenue, with a positive return reported from day one.
What this shows
This shows how consistent, well-run email marketing compounds over time: steady list growth, sustained through Klaviyo flows and campaigns, can grow into a meaningful share of total revenue. It reflects the value of building an owned audience rather than relying solely on paid acquisition.
In their words
“It took me three years to amass an email list of 11,000 people. In three quarters Leadhook Media took us to 100,000 — and now email accounts for 20% of our total revenue. From day one we saw a positive monetary ROI.”
— Cory Kimmell, Heading
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